MBS FAMILY
partner Bernd Wilkes and me. We wanted
a new MBS appearance. We were
expanding with a constantly increasing
turnover. We had very good figures. We
wanted to present ourselves in a new
way."
A lot was discussed between the managing
partners at the time until they finally
decided on the MBS face. "We went
to the WCA show in July 2000 with the
new "Face" logo then and those in Asia
were all thrilled." Thus began the success
story of the MBS face, whose basic idea
that people are the focus has lost none
of its relevance to this day - despite all
the digitalisation.
"I believe in good marketing that works
well internationally," affirms Johannes
Steckel. "How am I supposed to sell new
products without an image, without marketing?
"The Face" was always a door
opener. I could get into any conversation
with it. That was a revolution at the
time. I am a pronounced team player. I
and therefore MBS live from contacts,
the network, the many people who are
responsible for the success of MBS and
vice versa, MBS naturally also ensures
the success of every single person involved.
That is very important to me. The
Face stands for the exchange, trust and
appreciation we have for each other."
This "The Face" revolution underwent
a relaunch three years ago. But
nothing more. "The logo is untouchable,"
Steckel says. "With the whole corporate
design, it runs through the entire
MBS world."
And the outlook? "Currently, the market
is sounding out," Johannes Steckel
explains. "We offer an excellent service
and will have to deal more with the issue
of marketing ourselves as a virtual
freight forwarder. Nevertheless: logistics
will still be done by people and our salespeople
will also travel personally to
our customers." So: The Face is far from
being outdated! ■
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