Artist: Klaus Thiel-Grünfeld
The English-language expression "I
see" is tempting, as it is all too easy to
translate it as "I see". The correct translation,
however, is "I understand"! The lettering
in the background of the picture
stretches from left to right over the entire
upper half of the picture in ever lighter
graded shades of yellow
and is interwoven
with likewise
contrasting graded
shades of grey that
become darker as
the connecting element
of all the letters.
In the foreground
of the picture,
in the lower
half, there is a table
without any other
objects with three
three-legged chairs in industrial design
arranged around the table (the three
chairs symbolise the three letters of the
company MBS, which are unconsciously
completed by means of the logo). The
unoccupied chairs are in a warm orange
colour and contrast with the table
top in shades of blue in a coplementary
contrast that heightens the effect of the
colours.
The pictorial elements I SEE and TISCHSTUHL
GRUPPE are in turn interwoven in
colour in such a way that their respective
contours are clearly preserved by means
of colour demarcations. The three chairs
are framed by three small triangular picture
elements in recurring yellow tones
in the lower half of the picture, which
create a certain spatiality in perspective.
The central pictorial element is the
"FACE" in a warm red tone as the logo
of MBS, which in turn stands out transparently
as a connecting element in the
centre of the picture between the pictorial
elements described above!
The logo with the contoured face
stands as the central building block of
seeing in the sense of recognising and
being recognised.
The gradually brightening yellow in
the lettering symbolises the increasing
transparency in interpersonal relationships
with constant openness and
growing trust. The contrasting darker
stripe indicates a more profound basis
that further builds up a relationship and
thus increases its value. The process of a
communication is a mental development
during "seeing each other" and "seeing
consciously".
Visible and conspicuous are three
empty chairs, which may also rather
remind of corona-related circumstances,
but their inviting character
invites to be "occupied" (the design
theory is always looking for complements,
here: chair - human being).
To be occupied in the sense of sincere
communication, both between
staff members and even more so
between staff members and clients.
And only then are the issues at hand
"put on the table" in order to communicate
in a customer- and solution
oriented way.
This circumstance is given "space
and time", whether in analogue or
digital form, to enable trusting cooperation.
This is expressed in the logo (FACE)
of a sincere seeing, a "looking at" at eye
level and a "recognising" seeing with the
conscious statement: I SEE! ■
„I SEE“
INSIGHT 4 . 2021 17